Rooftop Access Glazing: In-Situ and Product CGIs

Launching a roof hatch before it exists

A glazing manufacturer preparing to launch a rooftop access product had a familiar problem: nothing could be photographed yet, and the product only makes sense in a building. The brief asked for the unit in two settings, a city rooftop and a UK house, each seen from outside and from inside looking up, and each in two design options. Two clean renders of the unit on its own completed the set, ten images in all. The aim was a library the marketing team could draw on for a brochure, a website and dealer material without waiting for a prototype or a site visit.

Terrace, stair and packshot: what the images show

On the roof, the opened lid stands among lounge seating, planters and a hanging chair, with the skyline behind, so the hatch reads as part of a usable terrace and not a service opening. Looking up from the house, the camera sits low on a curved stair with timber treads, white risers and slim black balusters, and daylight pours through the glazed lid above. The design options change the paving, furniture and sky so the two versions feel like different projects. The packshots strip the building away, using soft even light on a pale ground so the frame, hinges and support arms can be read clearly.

From assembly drawings to ten confirmed images

The unit was modelled from the manufacturer's assembly drawings and reference images, which supply the true profile, upstand and hinge geometry. The first four images were issued in mid-September 2023 and the other six followed within days. The whole set was then revised through October against the marketing manager's mark-ups and photographs of real installations, which showed how the unit sits in a roof or ceiling better than any drawing. Every round tightened details such as the lid edge, finish colour and surrounding furniture. The manufacturer's marketing team confirmed all ten as final on 27 October 2023.

Briefing a building-product launch set

Send assembly or fabrication drawings, finish and colour references, and any photographs of installed units, then say which settings matter most. Decide early whether you need inside views as well as outside ones, because the view looking up from the stair is often the one that persuades a specifier. We return a fixed quote within one business day. You then get a draft with materials and lighting close to final, and up to 4 revision rounds on your mark-ups. A typical set takes 5 to 7 business days, assuming mark-ups come back within a day of each draft.

• Packshots on a clean ground for data sheets and catalogue pages
• Rooftop views for brochure covers and website banners
• The upward stair view for specifier presentations
• Both design options together for dealer packs